HYBA - BARBECUE

Elegantly entertain guests in a chic and sophisticated garden. Simple shapes, uncluttered lines and sober colours for a contemporary style. Prepare a fine-looking dinner table and light a few candles to successfully create a chic atmosphere. The Hyba range has following the famous doctrine: "the form follows the function", within the spirit of the brand: practical, comfortable & aesthetic. It has been designed with a double objective: high-quality execution and the purity of its lines. A decorative object with a pure design, all rounded, no frills; a real crush both by its look and its price.

KETTLE BARBECUES / 2019

Beyond furniture, Hyba continues to invest in the overall design of the garden; this time with Barbecue. The purpose was the replacement of the existing range with the aim of increasing our quality and perceived quality while keeping a very competitive price.

First of all, we defined the user needs AND MARKET OFFERS, THROUGH USE TESTS, WE HAVE TESTED SEVERAL PRODUCTS IN ORDER TO BETTER UNDERSTAND THE IRRITANTS, THEN TO PRECISELY FRAME USER NEEDS AND FINALLY TO PRIORITISE THEM.

In order to understand the manufacturing processes, WE HAVE VISITED SEVERAL POTENTIAL PRODUCTION SITES OF INDUSTRIAL PARTNERS. With the objectives to optimize the manufacture and ultimately reduce the production costs while improving the quality of the products.

We organized several creative collective sessions with the teams from Paris, Shanghai and Hong Kong to collect the maximum of relevant ideas, and federate the international teams.

OUR SOURCING APPROACH WAS TO CREATE AN ICON, THE KETTLE. THEN TO CAPITALISE ON THE COMPONENTS DEVELOPED BY REUSING THEM ON THE EXISTING STRUCTURES for the other barbecues. In this way, we HAVE LIMITED OUR TIME OF INTERVENTION WHILE GUARANTEEING A RANGE CONSISTENCY.

TO CREATE THIS TIMELESS ICON, WE FORMALLY TRANSLATED HYBA'S VALUES. BY TAKING INSPIRATION FROM THE FURNITURE AND ITS GENEROUS, ROUND SHAPES. THE DESIGN WAS INTENDED TO BE VERY SIMPLE, GROUPING TOGETHER THE TECHNICAL PARTS, AND LIMITING THE SHARP OR VISIBLE SCREWED EDGES ...

Once the final concept has been selected by the entire Hyba team. The biggest creative part is at this stage! How to make feasible the previously defined ideas without increasing manufacturing costs while matching the quality standards?

IT WAS A TECHNICAL CHALLENGE FOR MASS PRODUCTION. INDEED, A HIGH-RANGE BARBECUES IS DISTINGUISHED BY THE ATTENTION GIVEN TO THE DETAILS. A BIG WORK HAS BEEN DONE ON THE QUALITY OF THE SHAPING, WELDING AND PAINTING.

EXPRESS THE BRAND IN STORE. In partnership with the packaging teams as well as the concept store teams, we had the opportunity to work on the staging of all the Hyba range in store.

HERE IS THE FINAL RANGE OF HYBA CHARCOAL BARBECUES Created IN 2019. THIS RANGE HAS BEEN Created with 4 MAIN objectives: A HIGH QUALITY PERFORMANCES, A USE ADAPTED TO USER REQUIREMENTS, A TIMELESS DESIGN TO A VERY ACCESSIBLE PRICE.

↑Back to Top