KETTLE BARBECUES / 2019

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It's time to enjoy beautiful summer evenings and enchant the sweet nights of the season. Beyond furniture, Hyba continues to invest in the overall design of the garden; this time with Barbecue. The barbecue is within the spirit of the brand: practical, aesthetic and colorful. It has been designed with a double objective: quality of the construction and the purity of its lines. It will allow you to sip a fresh fruit juice on the terrace and enjoy a good and sunny barbecue.








WHY ? UNDERSTAND THE NEEDS

The purpose of the project was the replacement of the existing range "le barbecue" with "Hyba barbecue range" by applying its brand values: The most accessible quality.  Through usage tests, with the aim of being the most user empathic,  we first analyzed the existing range, we also test all of our competitors products to understand their strong points as well as their weak points. The idea was to define as precisely as possible the insights, the user needs and the final specifications.





WHY ? UNDERSTAND MANUFACTURING PROCESSES

In parallel with the user analysis, we visited several factories of potential industrial partners. In order to understand the manufacturing processes. With the objectives to optimize the manufacture of the barbecue and ultimately reduce the production costs while improving the quality of the products.










WHAT ? / DEFINE TOGETHER

In order to collect the maximum of relevant ideas, and federate the international teams around the project. We organized several creative collective sessions with the teams from Paris, Shanghai and Hong Kong. Thanks to the insights collected and through workshop or brainstorming we have created together the new kettle Hyba.





WHAT ? / REFINEMENT

After the collective sessions, we define more precisely the barbecue. Thanks to the drawing we applied and developed all the great usage ideas defined collectively, then applied the language design of the brand as well as defined the first line of architecture produced. 10 final concepts were defined at the end of this work. For reasons of confidentiality a very small part of the drawings is shared.






HOW ? / DEFINITION

Once the final concept has been selected by the entire Hyba team. The work of industrial definition began. In partnership with 3 industrialists, we developed the concept. The biggest creative part is at this stage! How to make feasible the previously defined ideas without increasing manufacturing costs while matching the quality standards?







HOW ? / REFINEMENT

Once the architecture is defined and the tooling are open. The stage of industrial adjustments and production monitoring started. Many steps are needed , from the bronze sample to the final version, the golden sample !







HOW ? / IN STORE

In partnership with the packaging teams as well as the concept store teams, we had the opportunity to work on the staging of all the Hyba range in store. With the aim of a total user experience. It was also an opportunity to develop internal communication around the Hyba BBQ project.




HYBA KETTLE BARBECUES

Elegantly entertain guests in a chic and sophisticated garden. Simple shapes, uncluttered lines and sober colours for a contemporary style. Prepare a fine-looking dinner table and light a few candles to successfully create a chic atmosphere. The Hyba kettle range has following the famous doctrine: "the form follows the function", within the spirit of the brand: practical, comfortable & aesthetic. It has been designed with a double objective: high-quality execution and the purity of its lines.  A decorative object with a pure design, all rounded, no frills; a real crush both by its look and its price. 



JUST WHAT YOU NEED

Elegantly entertain guests in a chic and sophisticated garden. Simple shapes, uncluttered lines and sober colours for a contemporary style. A Hyba kettle barbecue is best characterised by its simple design and its many unique details. The materials used are stainless steel and steel. The 6 mm grid and the many built in details including a lid mounted thermometer guarantees optimal cooking results every time. In addition, Hyba supplies an extensive range of accessories.




SHELF SPACE IS ALWAYS USEFUL BY GRILLING

The menu has been planned and the details considered. It’s time to light the briquettes, pour drinks, and anticipate the sound of sizzling meat placed on a hot cooking grate. The ritual of charcoal grilling meets the innovative features and wow factor of the Hyba kettle charcoal grill. Plenty of space for grilling up a bunch of steaks or a burger for anyone who stops by. The convenient side table is perfect for workspace prep or placing serving dishes and spices, while tongs and spatula hang from the tool hooks.



GRILL FOR THE ENTIRE FAMILY

Create mouth-watering chicken enhanced with flavors only produced in a grill, or take this accessory to the next level. Prepare anything from nachos, chocolate fondue, or even a luscious cake. We'll leave it up to you, your imagination, and midday craving. Explore the capacity of the Hyba kettle, ignite the coals and grill for the entire family on this classic charcoal grill. Plenty of space for grilling up a bunch of steaks or a burger for anyone who stops by.


















DESIGN CREDITS
Carrefour in-house design team

From 99.90€ to 169.90€ - Available in Carrefour Stores
©CARREFOUR - 2019
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