PLANCHA RANGE / 2019​​​​​​​
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Prepare breakfast in the fresh morning air when you wake up. Sauté pancakes in front of a sunrise, or crab pies at dinner. Both sides of the plancha allow you to cook fine foods that would be impossible to cook on cooking grids. Whether you fill the air with the sweet aroma of fruity pancakes at dawn or make a seafood feast at dusk, turn every moment into a barbecue.
WHY ? UNDERSTAND THE NEEDS

The purpose of the project was the replacement of the existing range "le barbecue" with "Hyba plancha range" by applying its brand values: The most accessible quality.  Through usage tests, with the aim of being the most user empathic,  we first analyzed the existing range, we also test all of our competitors products to understand their strong points as well as their weak points. The idea was to define as precisely as possible the insights, the user needs and the final specifications.  We also prioritize the value in order to capitalize on the existing parts and ultimately optimize the costs.









WHAT ? / DEFINE TOGETHER

In order to collect the maximum of relevant ideas, and federate the international teams around the project. We organized several creative collective sessions with the teams from Paris, Shanghai and Hong Kong. Thanks to the insights collected and through workshop or brainstorming we have created together the plancha Hyba.






WHAT ? / REFINEMENT

After the collective sessions, we define more precisely the plancha. Thanks to the drawing we applied and developed all the great usage ideas defined collectively, then applied the language design of the brand as well as defined the first line of architecture produced. 3 final concepts were defined at the end of this work. For reasons of confidentiality a very small part of the drawings is shared.
HOW ? / DEFINITION

Once the final concept has been selected by the entire Hyba team. The work of industrial definition began. In partnership with 2 industrialists, we developed the concept. The biggest creative part is at this stage! How to make feasible the previously defined ideas without increasing manufacturing costs while matching the quality standards?







HOW ? / REFINEMENT

At this stage the sense of detail is paramount! Once the architecture is defined and the tooling are open. The stage of industrial adjustments and production monitoring started. Many steps are needed , from the bronze sample to the final version, the golden sample !







HOW ? / IN STORE

In partnership with the packaging teams as well as the concept store teams, we had the opportunity to work on the staging of all the Hyba range in store. With the aim of a total user experience. It was also an opportunity to develop internal communication around the Hyba projects.






HYBA PLANCHAS

Elegantly entertain guests in a chic and sophisticated garden. Simple shapes, uncluttered lines and sober colours for a contemporary style. Prepare a fine-looking dinner table and light a few candles to successfully create a chic atmosphere. The Hyba plancha range has following the famous doctrine: "the form follows the function", within the spirit of the brand: practical, comfortable & aesthetic. It has been designed with a double objective: high-quality execution and the purity of its lines.  A decorative object with a pure design, all rounded, no frills; a real crush both by its look and its price.  
JUST WHAT YOU NEED

Unlike barbecued grills, where flames can burn and render harmful by smoke (production of benzopyrene), foods are seized on the plancha homogeneously, levitated on it. The high temperature of the plancha induces a phenomenon of calefaction, known as Leidenfrost effect, which allows the foods thus grilled to keep their juices and their flavors.





HIGHT PERFORMER

This method "a la plancha" requires a hob heated with gas burners, to reach a temperature above 240 ° C. However, this temperature must not exceed 300 ° C to avoid the carbonization of food. The ideal temperature range for the use of a plancha is thus between 240 and 300 ° C with a necessary regulation according to food. As an indication, the meat is cooked at 250 ° C and the fish at 260 ° C at the beginning of cooking then at 220 ° C, the vegetables being cooked at 220 ° C. The cast iron plate and its burners have been developed, for a fast rise in temperature and especially a homogeneous cooking. 
COOK FOR THE ENTIRE FAMILY

Invented in Spain in the nineteenth century on the occasion of major religious festivals, the plancha owes its success to its cooking capabilities for a large number of guests and the wide variety of prepared dishes. Originally intended for outdoor cooking, plancha today symbolizes a simple and friendly cuisine that is as good outdoors as indoors. The hyba range offers 3 products 2 burners, 2 burners with trolley and finally 3 burners.
VERY EASY TO CLEAN

The gas griddle is a plancha very easy to clean but do not forget to protect it. The cleaning of the plancha is done when the plate is hot with water or ice cubes. Its helps to take off the fat and make fresh new as the first use. The grease is removed in the tray located on the side of the plancha which then goes to the dishwasher. Finally, simply oil its plate with a sheet of paper towel for example to protect its plancha before another use.
DESIGN CREDITS
Carrefour in-house design team

From 149.90€ to 229.90€ - Available in Carrefour Stores
©CARREFOUR - 2019
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